Mugg & Bean, a South African coffee themed restaurant franchise is now available in Paragon Bay Mall, Reem Island inside Abu Dhabi. The fact that UAE residents in a year, drink almost twice as much coffee as people in other GCC countries do, promises great success for Mugg & Bean in the near future. The location for the Mugg & Bean Coffee shop was selected socio-geographically and most restaurants can be found in areas where there is a distinct density of upper-end customers. Mugg & Bean falls into a category perhaps be best described as “Fast Casual”.